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share. Gaming has championed the practice of customer relationship management. For years since the advent of the player’s card, a casino can keep track of a customer’s name, address, average bet, and win loss theoretical based on length of play. With CRM, casinos can take the customer relationship on a much larger scale. INTRODUCTION
Casinos and Economic Development: A Look at the Issues Casino revenue for Las Vegas and Atlantic City, as well as national totals, is listed in The Gaming Stocks—2002 Gaming Industry Outlook, published by Salomon Smith Barney. Casino revenue data for individual states can be found on the web site for each state's gaming commission. Gaming Inspection, and Coordination Bureau. Macao SAR
Start by marking “Introduction to Casino and Gaming Operations” as Want to ReadTraces the history of the gaming industry and looks ahead to future areas of expansion. Moves from principles to practices, from overviews to detailed descriptions, all in a chronological context.
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